The Martian
20th Century Fox
Working with Andy Weir, author of The Martian, we created two unique social campaigns that highlighted Mark Watney’s use of humor and resourcefulness as a means of survival.
To honor Mark Watney’s use of science and humor to survive, we created a series of IKEA inspired how-to guides that revealed Watney's unique approach to seemingly catastrophic situations.
We like to think this social content helped The Martian win the
2015 Golden Globe Award for Best Motion Picture – Musical or Comedy.
Watney’s Origin Story served as a prequel to The Martian and provided a backstory to the character of Mark Watney.
From his hatred of disco music and potatoes, to his ability to science the shit out of any situation, the comic explored moments from Watney’s formative years that subconsciously helped him survive Mars.
