Prime Video Multi-title Campaigns
Prime Video | Amazon Studios
A multitude of multi-title spots promoting just about every genre available on the Amazon Prime Video platform.
Great Stories
Escape and connection are relevant for viewers as they seek space away from today’s stressful and overwhelming reality. Our goal was to make a statement through showing versus explaining, that further strengthened the link between series and movies to Prime Video as a brand.
Leaning into strong emotions; exhilaration, power, joy, passion, and ferocity, we continued to establish a visceral perspective for the brand. Both spots highlighted emotional connections against the backdrop of an entertaining escape. “Feels” used the content to demonstrate the many emotions of connection: love, anger, tears, laughter, and ultimately hope. “People” conveyed how we are connected through community.
November Campaign
The primary goal of these spots was to support the simple statement "If you have Prime, you have Prime Video". By showcasing a large selection of relevant content (i.e. broadly appealing titles), with a focus on instantly recognizable star power, they demonstrated Prime Video’s credibility as an entertainment brand in an increasingly crowded entertainment landscape. The Smile, Amazon’s iconic mark and strongest brand cue, opens and closes the spots to increase brand affinity, and in turn helps keep Prime Video top of mind for those wondering "What should I watch next?".
Library Spots
Inspired by the curated categories on the Prime Video service, these tactical library spots brought awareness to a multitude of thematically similar content, by diving straight into the moments that make each title great. No complex through line, no explanation of plots - we simply combined the "best bits" (the famous faces, the quotable lines, the biggest hits) to reinforce the category. The spots followed a simple rule: show, don't tell. Every clip featured in the spot reminded viewers that Prime Video has content to make them feel connected, nostalgic, excited, romantic, and happy.
My roles
Concepts, creative direction, art direction & copywriting.