Call of Duty: STATUS
Pitch
A platform for the Call of Duty lifestyle.
Call of Duty: STATUS is not a companion game, a second screen, a community forum, or a stat tracker. It isn’t exclusive to the hardcore gamer.
Designed to build upon habitual fandom, STATUS is a rewarding part of
your daily routine. It’s about getting ready for Call of Duty time and making tonight happen.
There is a discreet beginning and end. The primary experience is personalized and built around the daily STATUS. Features and content are one in the same and focused on getting players back into the game.
My roles
Concept, creative direction, copywriting & design.