Disney Infinity: Gadgetorium

Disney Interactive Studios

For the launch of Disney Infinity, we developed an integrated digital campaign that generated excitement and awareness around the game's release.

With the proposition “Infinite Possibilities, Endless Fun”, we brought Disney Infinity to life with a responsive marketing website, playful custom YouTube channel, and one seriously cool social activation: The Gadgetorium.

Fans voted on which Disney Infinity Gadget we'd build for real. Infomercials were posted to YouTube and linked through to the Facebook Voting App. Fans could follow our Gadgeteers online as they designed, prototyped and built the winning, fully functioning gadget: the Toilet Paper Launcher!

My roles

Concept, creative direction & design.

The team

Matt Weston & Hoa Han